SM Entertainment’s newest girl group, Hearts2Hearts, hasn’t even debuted yet, but they’re already caught up in controversy.
Video: NJZ Member’s Posts Went Viral After H2H Debut
Fans are accusing them of copying NJZ’s visual concept, and the internet is on fire.
So, what’s the deal? Hearts2Hearts recently teamed up with MegaCoffee for a promo campaign.
The teaser? A chat-style digital screen, loaded with pixel art and emojis—cute, right? Well, NJZ fans weren’t having it. They say the concept looks way too similar to NJZ’s app, Phoning.
Some people are calling it plagiarism, while others think it’s just a common trend in K-Pop.
This whole thing is giving déjà vu because RIIZE (another SM group) faced similar accusations not too long ago.
SM stans are defending the girls, pointing out that the design choices came from MegaCoffee, not SM Entertainment. So, who’s really to blame here?
At the end of the day, K-Pop visuals are evolving, and overlapping aesthetics are bound to happen. But for now, Hearts2Hearts’ debut comes with a side of fan wars and Twitter drama.